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Growth Management Strategy  

Managing growth and protecting the environment is one of City Council's goals for the 2010-2014 term. One strategy aimed at achieving this goal is to complete a Secondary Plan for the annexed lands. The Growth Management Strategy provides the foundation for the land use planning exercise.

Growth Management Strategy Public Information Centres
PIC #3: April 25, 2012
PIC #2: September 28, 2010
PIC #1: June 29, 2010

On January 1, 2010, Bill 196, the Barrie-Innisfil Boundary Adjustment Act, 2009, came into effect. Bill 196 extended the southern boundary of the City to include 2,293 hectares, or approximately 5,700 acres, of land previously in the Town of Innisfil.

The expansion of the City’s boundary provided opportunities for Barrie to plan and mange growth to support a strong and competitive economy, build a compact, vibrant and complete community and create a sustainable future while addressing provincial growth management initiatives.

In May 2010, the City retained Watson & Associates Economists Ltd. in association with Macaulay Shiomi Howson Ltd. and W. Scott Morgan & Associates Limited to develop a Growth Management Strategy. The strategy will be used to guide future population and employment growth both within 'Old Barrie' and the annexed lands over the next 20 years. 

The work plan for the project includes six distinct phases and a study process that extends until March 2011. The study process and schedule are outlined on a downloadable chart.


Phases 1, 2 and 3 of the Growth Management Strategy project are now complete.

The Phase 1 report entitled Population, Housing and Employment Forecast 2006-2031 was issued on July 29, 2010. This report provides an overview of existing conditions, the current Provincial, Simcoe Area and local land use planning policy framework, a demographic and economic profile of Barrie and city-wide population, housing and employment forecasts to 2031.

The Phase 2 reports include the Residential Intensification Assessment dated October 21, 2011 and the Retail Commercial Land Use needs Study dated October 26, 2011. The Residential Intensification Assessment builds on the City’s Intensification Study dated April 2009 to set out more specifically where intensification is projected to occur and address the phasing/timing of intensification opportunities. The purpose of the retail commercial analysis is to examine the potential magnitude, timing, mix and distribution of any future expansions of the retail commercial infrastructure in Barrie warranted as a result of projected market growth. 

The Phase 3 report entitled Employment Lands Municipal Comprehensive Review was issued on November 3, 2011. This report incorporates a comprehensive review of employment lands and the development of an employment lands strategy. A primary objective of the work is to provide a long-term vision for the City which ensures that Barrie continues to develop as a competitive, well-balanced and sustainable community. Fundamental to this objective is an adequate supply of strategic employment lands within well defined designated industrial/business parks throughout the City to 2031 and beyond.

The consulting team presented status updates and key findings from the Phase 1, 2 and 3 reports to Development Services Committee on April 12, 2011 and November 8, 2011. Both presentations are available as downloads.

The final phases of the Growth Management Study have been consolidated into one summary report that addresses:

  • Residential and non-residential growth allocations by geographic areas, i.e. Urban Growth Centre (UGC), ‘Old Barrie’ greenfield, Annexed Area to 2031; and
  • Barrie greenfield land needs assessment to 2031.

The Draft Phase 4/5/6 report entitled Growth Allocation and Greenfield Land Needs Report and dated February 1, 2012 is now available for review. Comments on the report are invited from the public and should be submitted to the City’s Growth Management Co-ordinator by March 2, 2012. The comments will be reviewed and the report presented at a Public Information Centre (PIC) to be held in mid-April 2012.  

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