Rob Bell Director of Recreation
2018–2022 Strategic Plan
RecACCESS participation is one of three key performance indicators relating to the Fostering a Safe and Healthy City priority, one of five priorities outlined in City Council's
2018–2022 Strategic Plan.
The recACCESS program continues to provide great value for participants with increased access to our facilities through the unlimited drop-ins available in our recPASS membership, while minimizing the risk of displacing paying customers in our registered programs. In 2019, more recACCESS applicants opted for full memberships rather than registering for individual programs. This trend achieves a key objective of the recACCESS program which is to have applicants take advantage of the benefits of full membership.
A new measure of recACCESS' success is evaluating its performance as a percentage of the population identified as low-income within the City of Barrie. This measurement is often referred to as market penetration. Since the recACCESS application uses the low income cut-off (LICO) established by the Federal government to determine eligibility (which is also a gauge used by Statistics Canada in segregating income levels within a population) this percentage measures our success at providing the low income community with recreational opportunities across all age groups. In 2019, approximately 9.0% of Barrie's low-income population participated in the recACCESS program.
There are no planned changes to the recACCESS program. The department continues to receive and approve applications based on the established criteria. Data analytics will be conducted using detailed usage reporting to ensure recACCESS members are receiving the full benefits that recreation programming and facilities.
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