Rob Bell Director of Recreation
2018–2022 Strategic Plan
RecACCESS participation is one of three key performance indicators relating to the Fostering a Safe and Healthy City priority, one of five priorities outlined in City Council's
2018–2022 Strategic Plan.
The RecACCESS program continues to provide great value for participants with increased access to our facilities through the unlimited drop-ins available in our RecPASS membership, while minimizing the risk of displacing paying customers in our registered programs. In 2020, COVID had a significant impact on our facility availability and programming choices. Many recACCESS members opted to not re-register when their membership expired. Membership dropped from 1,523 at the beginning of 2020 to 1,087 as of December 31, 2020.
To assist this vulnerable section of the population, we have extended the expiry dates on remaining memberships as well as any subsidy credits for children similar to what has been done for all other memberships into 2021. This provides a level of comfort knowing that their recACCESS membership is available for use immediately when our facilities re-open due to pandemic closures and that funding for summer camp registrations is available should it be needed.
There were no changes to the recACCESS program. The department continued to receive and approve applications based on the established criteria. Data analytics were conducted using detailed usage reporting to ensure recACCESS members are receiving the full benefits that recreation programming and facilities.
2019 Performance: 1,523
The recACCESS program continues to provide great value for participants with increased access to our facilities through the unlimited drop-ins available in our recPASS membership, while minimizing the risk of displacing paying customers in our registered programs. In 2019, more recACCESS applicants opted for full memberships rather than registering for individual programs. This trend achieves a key objective of the recACCESS program which is to have applicants take advantage of the benefits of full membership.
A new measure of recACCESS' success is evaluating its performance as a percentage of the population identified as low-income within the City of Barrie. This measurement is often referred to as market penetration. Since the recACCESS application uses the low income cut-off (LICO) established by the Federal government to determine eligibility (which is also a gauge used by Statistics Canada in segregating income levels within a population) this percentage measures our success at providing the low income community with recreational opportunities across all age groups. In 2019, approximately 9.0% of Barrie's low-income population participated in the recACCESS program.
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