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icons Council Strategic Plan Report

Percentage of Persons in
Full-time Employment

The percentage of persons in full-time employment is one of 3 key performance indicators relating to the Growing Our Economy priority, one of five priorities outlined in City Council's 2018–2022 Strategic Plan.

Why this Measure Matters

Full-time employment is a measure from Statistics Canada that is used as an important indicator of the health of the economy because it demonstrates both supply and demand in the job market. This measure is also a World Council on City Data performance indicator.

2019 Performance: 78.2%

chart Persons in full-time employment 103,100
Total census area 181,000
% of population employed full-time56.7%
% of labour force employed full-time78.2%
​ Source: Labour Force Survey by Statistics Canada (percentage of persons in full-time employment is measured and reported monthly)

2019 Activities

Barrie's employment grew 35 percent from 2003 to 2019, according to Statistics Canada

The Economic and Creative Development Department has been actively partnering with the County of Simcoe on multiple initiatives to address skilled labour needs in Barrie and the broader surrounding area. Specifically, the County of Simcoe and the City of Barrie have partnered with CTV Barrie on an exciting series called “Central Ontario Job Works” to promote local companies and highlight employment opportunities in Central Ontario. This series features a “behind the scenes” look into local key industries, highlighting success stories and serving as a resource for job seekers and employers in the area. This initiative is part of a larger contingent of initiatives aimed at building a funnel of skilled talent to support local employers and matching job seekers to employment opportunities, including full-time.

In response to company visits conducted as part of the Business Retention and Expansion (BR+E) program, and the identified need of local manufacturers for talent, the Business Development Department delivered a Manufacturing Job Fair on June 19th at the Holly Recreation Centre. Eighteen local manufacturers were in attendance seeking qualified candidates for a variety of opportunities, many full-time employment opportunities. The event was overall well received with 271 job seekers attending. 100% of the employers that participated were satisfied with the event and are interested in participating in future events with all employers receiving applications from qualified candidates.   

Economic and Creative Development and its counterparts at the County of Simcoe and City of Orillia, along with Georgian College, School Boards and industry leaders in manufacturing have been meeting to explore and develop tools/opportunities to grow the awareness, perception and opportunities in manufacturing both inside and outside the community.
ECD also continues to work with Sandbox in championing their programming including delivering the first Trade Accelerator Program to 14 local businesses, and Intellectual Property program development through Osgoode Law.  Providing tools that support local business growth, drives growth in employment in the City.

2020 Activities

Focusing on strongly supporting existing employers, while attracting new ones, is critical to a balanced approach to employment growth for the City.

Engaging with employers through business and retention activities, collecting and monitoring local, regional and national data in addition to business recovery work to understand the impacts of COVID-19 on the local economy and employment will dominate the workplan of Economic and Creative Development in 2020.

Implementing programs and tools that provide employers with the connections and resources they need to grow, will drive employment and full-time employment opportunities in the City.

ECD will continue its partnership with the County of Simcoe on multiple initiatives to address skilled labour needs in Barrie and the broader surrounding area, including leveraging the newly launched job aggregator tool that identifies all posted positions in the area.  Connecting the local labour pool to employment opportunities.

Support through funding and partnership in the delivery of customized skill development programs delivered through Georgian College, local Employment Ontario offices and other key skill development organizations to enhance skills of local residents to the skill needs of local employers.   

Statistics show that up to 80% of a communities job growth come from its existing businesses.  As such, supporting the growth of small business through the services of the Small Business Centre and the start-up eco-system community are contributors to full-time employment sustainability and future growth.     

Economic and Creative Development will also be focusing on developing consistent marketing messages that will attract new business and entrepreneurs by promoting Barrie’s business strengths, the quality of its workforce and its exceptional livability factors.  A talent guide will be created in response to employer demand for tools that support their attraction of talent.

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