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icons Council Strategic Plan Report

Transit Ridership

Transit ridership is one of three key performance indicators relating to the Improving the Ability to Get Around priority, one of five priorities outlined in City Council's 2018–2022 Strategic Plan.

Why this Measure Matters

Public transit is a vital part of a healthy road network, as demonstrated through the goals set out in the City of Barrie’s 2019 Transportation Master Plan where transit modal share targets are to increase from 3% to 7% by 2041. The usage of transit, as demonstrated by the transit ridership, is a leading indicator of the effectiveness of the public transit network.

2019 Performance: 3,295,723



Source: Transit department. Ridership is measured using the fleet's on-board automated passenger counter system that tracks boardings and alighting throughout the entire transit network.

2019 Activities

From 2017 to 2019 Barrie Transit ridership grew by approximately 25% as a result of the introduction of the Georgian College U-Pass. Most of the initial growth occurred in 2018 and stabilized in 2019 with a year-over-year increase of 1%. Other activities that have made a positive difference to the community and in turn have improved ridership include:

  1. The introduction of the Barrie Transit field trip pass, which is an initiative to explore new ways of integrating services to better serve our younger resident demographic, while providing the opportunity to use the system in a safe and educational manner.
  2. The introduction of the City’s first express route targeted to improve service quality by reducing travel times.
  3. Development of a multi-year fare strategy that is intended to continue to invest in the future of transit, while balancing affordability with incentive programs.
  4. Investments in technologies such as MyRide Barrie, which provides the residents the opportunity to track their bus in real time.

2020 Activities

Continue to monitor and foster activities to support and encourage individuals utilize Barrie Transit, in hopes to drive the goal of working towards Transit’s modal share targets. One of the innovative programs undertaken in 2020 is a Transit ON Demand pilot, which focuses on low-demand areas and could a tool to be used by the City of Barrie to align transit services with the growth of Barrie, in an affordable manner.


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