Brent Forsyth Director of Transit and Parking Strategybrent.email@example.com
2018–2022 Strategic Plan
Infrastructure Master Plans
Transit ridership is one of three key performance indicators relating to the Improving the Ability to Get Around priority, one of five priorities outlined in City Council's
2018–2022 Strategic Plan.
Public transit is a vital part of a healthy road network, as demonstrated through the goals set out in the City of Barrie’s 2019 Transportation Master Plan where transit modal share targets are to increase from 3% to 7% by 2041. The usage of transit, as demonstrated by the transit ridership, is a leading indicator of the effectiveness of the public transit network.
From 2017 to 2019 Barrie Transit ridership grew by approximately 25% as a result of the introduction of the
Georgian College U-Pass. Most of the initial growth occurred in 2018 and stabilized in 2019 with a year-over-year increase of 1%. Other activities that have made a positive difference to the community and in turn have improved ridership include:
Continue to monitor and foster activities to support and encourage individuals utilize Barrie Transit, in hopes to drive the goal of working towards Transit’s modal share targets. One of the innovative programs undertaken in 2020 is a
Transit ON Demand pilot, which focuses on low-demand areas and could a tool to be used by the City of Barrie to align transit services with the growth of Barrie, in an affordable manner.
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