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Growth Management Strategy  

The Growth Management Strategy provides a foundation for land use planning in Barrie. It's the pillar that directs population and employment growth within the City up to the year 2031 and ensures that Barrie continues to develop as a complete, well-balanced and sustainable community.

This strategy, completed in 2012, guides the City as it moves forward with the development of its downtown and existing built-up areas, the remaining designated greenfield areas, and the annexed lands in south Barrie.


In January 2010, the Barrie-Innisfil Boundary Adjustment Act, 2009 (Bill 196) came into effect, extending the southern boundary of the City to include 2,293 hectares, or approximately 5,700 acres, of land previously located in the Town of Innisfil.

The annexed land boundary expansion flagged a need for the City to plan for growth in both the new lands and the existing spaces within the City. These plans for growth must support a strong and competitive economy, help build a compact, vibrant and complete community, and create a sustainable future.

To address this, the City retained Watson & Associates Economists Ltd. in association with Macaulay Shiomi Howson Ltd. in May 2010 to develop the Growth Management Strategy. The project’s process and schedule included six phases and a study that extended until March 2011.

Developing the Strategy

All phases of developing the Growth Management Strategy project are now complete:

  • Phase 1, completed July 2010Provided an overview of existing conditions, the current Provincial, Simcoe Area and local land use planning policy framework, a demographic and economic profile of Barrie and city-wide population, housing and employment forecasts to 2031.
  • Phase 2, completed October 2011: Included the Residential Intensification Assessment and the Retail Commercial Land Use Needs Study. The Residential Intensification Assessment built on the City’s Intensification Study and set out more specifically where intensification is projected to occur. It addressed the phasing/timing of intensification opportunities. The Retail Commercial analysis examined the potential magnitude, timing, mix and distribution of any future expansions of the retail commercial infrastructure in Barrie warranted as a result of projected market growth.
  • Phase 3, completed November 2011: The Employment Lands Municipal Comprehensive Review provided a long-term vision for the City, ensuring that Barrie continues to develop as a competitive, well-balanced and sustainable community. Fundamental to this objective is an adequate supply of strategic employment lands within well-defined designated industrial/business parks throughout the City to 2031 and beyond.
  • Phases 4, 5, & 6, completed April 2012: Final report and Executive Summary presented at a Public Information Centre in 2012.
Public Information Centres
PIC #3: April 25, 2012
PIC #2: September 28, 2010
PIC #1: June 29, 2010

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