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Community Profile Fast Facts

Fast Facts

Barrie has numerous advantages as a location for your business. Explore our city by the numbers. 

Barrie metro area has a population of 197,059 residents. In the last forty years, the area has grown by over 560%, making it a magnet for those looking for lower housing costs, year-round recreational activities, an excellent place to raise a family, and a nurturing environment to locate a business. 

Explore our community profile for information on demographics, labour force, and employer data. If you are looking to locate your business in Barrie, KPMG business costs outlines how Barrie compares to other cities worldwide.

Population, Barrie City: 2016 
Year: 2016141,434
Year: 2011136,063
Change in population3.9% (2011-2016)
Average age of population38.9
% of population aged 15+81.9%
Population density per sq/km1,428
Land area99.04 sq/km
Source: Statistics Canada
Households, 2016
Average persons per household2.7
Married or Living Common law63,670
Couples without Children13,555
Couples with Children17,725
Lone-parent families8,215
Average household income *$97,290
Dominant building typeSingle Detached

Sources: Statistics Canada 2016; *BMA Municipal Study 2018

Employment Characteristics, Barrie CMA

Month/YearPopulation 15+ (in thousands)Participation RateUnemployment Rate 

​June 2018
​January 2018
 June 2017172.6 70.6% 5.7% 
 January 2017171.4 65.5% 7.5% 
 July 2016169.9 65.3% 7.9% 
 January 2016 168.567.8% 6.4% 
 July 2015 167 70.8 % 7.2%
 January 2015165.7 73.4%  5.5%
Source: Monthly Labour Force Survey, Statistics Canada

Distribution of Employment, Non-Retail
Healthcare and social assistance14.9%
Accommodation and Food Services8.9% 
Educational Services7.5%
Professional, scientific, technical5.6%
Administrative and support, waste management and remediation services4.6% 
Wholesale trade5.7% 
Transportation and warehousing4.5%
Other services except public admin3.9% 
Public administration3.4% 
Finance and insurance3.4%
Source: EMSI Analyst, Q1 2017

Largest Employers

Private Sector
Wolf Steel / Napoleon Appliances
Georgian International Ltd.
Sinton Transportation
The Source Headquarters
Russell Security Services Inc.
GEEP Group of Companies
Matsu Manufacturing Inc.
Source: Huronia Business Times, 2016
Public Sector
Simcoe Muskoka Catholic District School Board
Georgian College
Royal Victoria Regional Health Centre
City of Barrie
YMCA of Simcoe-Muskoka
Source: Huronia Business Times 2016

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