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Skip Navigation LinksHeart-Barrie-Landmark-Sign Heart Barrie Landmark Sign


The proposed "heart" Barrie sign will be bold, have Lake Simcoe in the backdrop, be eight feet high, and incorporate colours and effects so that lights could be changed in recognition of special occasions.

I Love Barrie Facebook Page

The I Love Barrie page "is dedicated to raising awareness, collecting donations and support for the purposed I Love Barrie sign. Not only that but this page will act as a space for citizens to show their love for this city."

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Show your love and pride for our city by joining the Love Barrie campaign!

The purpose of the proposed landmark sign is to create an authentic Barrie experience and develop a deeper connection with the City of Barrie.

With Lake Simcoe and the Spirit Catcher in the background, the Love Barrie sign will inspire and connect the city, and bring a huge amount of fun for all generations.

The sign has the potential to be shared millions of times on social media, at no cost to the taxpayer! Not a bad spot for a #selfie, right?

All donations are greatly appreciated and will be given directly to the City toward this amazing project!

Staff Report

The Heart Barrie Landmark Sign staff report, published on June 7, 2021, outlines the recommended motion, purpose and background, proposed location, financial information, and more. The amended motion passed as follows:

  1. That further to motion 21-G-040, a Heart Barrie landmark sign (landmark sign), no more than 8 feet tall be installed in Heritage Park and identified as Appendix “A” to Staff Report ACC002-21.
  2. That, if Councillor McCann has 100% fundraising commitment of $200,000 by October 10, 2021 - with 75% of donations paid to the City by October 10, 2021, staff in Access Barrie issue a Request for Proposal (RFP) to secure a company that can provide three (3) sign concepts and install the landmark sign at the approved location before July 1, 2022.
  3. That the donors be recognized by having their names embossed and colour branding in the concrete at the base of the landmark sign, with the size of the donor names embossed, being appropriate to their financial contribution and that each donor be provided with a memento of the sign.
  4. That $15,000 be added to the Operations Department budget beginning in 2022 to cover costs of potential graffiti removal and winter maintenance on and around the sign. (ACC002-21)

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