Tyrell Turner, CPA, CGA Manager of Business Services Transit and Parking Strategy
705-739-4220 x 5187
The City's Parking Strategy outlines how parking will evolve as Barrie continues to transform.
In August 2019, the Parking Strategy team started working with residents, community stakeholders and other City departments to develop the
2020 Parking Strategy.
Since January 2020 the team has been creating recommendations that were
presented to General Committee on October 19, 2020, along with a
staff report. If approved by City Council on October 26, 2020, the recommendations will be implemented over the next year.
The 2011 Parking Study conducted by transportation consultant Genivar analyzed demand for parking in the downtown and on the waterfront. The results informed the recommendations of the 2012 Parking Strategy and Rate Review Report. The report includes proposed parking principles, methodology for the development of the parking model and long range financial planning assessments.
Draft Final Parking Study (December 2011)
Parking Strategy & Rate Review Report (February 2012)
Yes, a competitive bid process was completed to select a Parking App with robust capabilities, including remote top-up when your parking session runs out, promotional codes for discounted parking during events and in-app wayfinding to nearby parking. Planning for the soft launch of the Parking App is underway.
The Parking Strategy recommends the City complete a Wayfinding Master Plan. This is an opportunity to create consistent branding across the corporation and reduce confusion around the boundary of the downtown and waterfront.
Yes, the Parking Strategy recommends a $0.25 increase to the hourly rate, a $1.50 increase to the daily rate and a 10% increase to monthly and annual passes. The last rate increase was in 2014, so these changes will bring Barrie in line with peer municipalities and the inflation rate. Currently, the Parking Reserve is a user-funded program (not supported by property taxes). This model is most fair because it does not charge taxpayers who do not use the parking system (i.e. those that do not drive or do not own vehicle). Parking rate increases are necessary to get the Parking Reserve to a sustainable position by 2031. To reach a sustainable position sooner, more drastic rate increases would be necessary.
Parking lots should only be redeveloped in strategic situations where the project will act as a catalyst for growth in the downtown because demand is projected to exceed effective supply in the year 2041. Maintaining municipal parking supply in central locations such as the Collier Street Parkade is essential to avoid future parking issues. The 'Parking Equilibrium Policy' was included in the draft of the new Official Plan to secure the ability to negotiate the replacement of municipal parking during redevelopment.
A costly parking expansion project is not considered a good use of funds at this time, because it requires sacrificing valuable green space on the waterfront and the additional capacity is not needed outside of the summer season. Future demand projections confirm that parking issues will remain limited to summer weekends on the waterfront. Instead, the Parking Strategy recommends a Shuttle Pilot Project that connects underutilized downtown parking lots with Centennial Beach. The intent is to shift demand for parking away from the waterfront and encourage visitors to support local businesses.
Yes. In 2021, the City will optimize the pricing structure by assigning green parking passes to parking lots with high utilization and yellow parking passes to parking lots with low utilization. Green parking passes cost more than yellow parking passes. The price difference will drive behaviour change, easing congestion at busy lots and making underutilized lots such as the Collier Street Parkade more appealing. This was the original intent of the existing pricing structure, but it needs to be updated to reflect the latest trends in demand.
There are 29 on-street parking spaces on Gallie Court and Quarry Ride Road near RVH. These parking spaces are extremely well used because they cost $2/hr, while the hospital parking lots charge $6.50/hr. The City is increasing rates to $5/hr to better align with the hospital rates while still providing a discounted parking opportunity.
This change is estimated to take place in 2022. Engagement with business owners showed this was the preferred approach to addressing the deficit, as opposed to introducing Saturday paid parking, because it impacts all businesses equally. Currently, the patrons of daytime businesses such as retailers must pay for parking, while the patrons of evening businesses such as bars do not. Currently, the Parking Reserve is a user-funded program (not supported by property taxes). This model is most fair because it does not charge taxpayers who do not use the parking system (i.e. those that do not drive or do not own vehicle). Parking rate increases are necessary to get the Parking Reserve to a sustainable position by 2031.
Staff developed a Waterfront Spillover Parking Policy to enable a flexible, targeted approach. During the summer season, on-street parking restrictions will be applied within a 500-metre walking distance of a waterfront access point. Staff will have the discretion to extend or reduce the 500 metres based on feedback from residents and approval from the ward councillor.
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