Parking Strategy

Adopted or Last Updated

The 2020 Parking Strategy (PDF) outlines how parking will evolve as Barrie continu​​es to transform. The strategy includes steps that will move the parking reserve from a deficit to a self-sustaining model by 2030, and that will provide more options, new technology and better balance for Barrie residents and visitors. 

More Sustainable, Easier, & Convenient Parking

Parking in Barrie will become more sustainable, easier, and convenient as the City will:

  • ​Provide more options to pay, including Smart Meters with credit card payment options, a parking app, and licence plate recognition technology (to allow for digital parking passes).
  • Alter parking pricing structure to better meet supply and demand by prioritizing on-street parking options for customers, adjusting parking lot pass options to help distribute parking demand, and lowering rates at underused facilities (e.g. Collier Street parkade) to encourage use​.
  • Simplify parking by aligning how the downtown Library and City Hall lots can be used, standardizing spillover parking controls in residential areas, and improving and standardizing parking signs across Barrie.
  • Improve waterfront parking by considering a pilot shuttle service on summer weekends, implementing seasonal on-street parking to Resident Waterfront Parking Pass holders, and adjusting seasonal on-street parking restrictions in surrounding neighbourhoods​.
  • Ensure parking rates remain financially sustainable by adjusting some rates downtown (increase of 25 cents per hour, $1.50 a day and 10% for monthly and annual passes), adjusting rates and extending paid parking on Gallie Court and Quarry Ridge Road, and investigating the implementation of paid evening parking in the downtown.

Desired Outcomes of the 2020 Parking Strategy

Convenience    Leverage technology (i.e. parking app) to make it easier to find and pay for parking
Waterfront Parking    Reduce confusion with downtown and waterfront parking boundary.
CompetitivenessIncrease the appeal of visiting downtown by improving the parking user experience.
​Long-Term Parking    ​Increase availability of short-term parking for customers by better managing long-term employee parking.
​Spillover Parking    Minimize parking spillover into residential neighbourhoods.
Parking Inventory    Meet existing and future parking needs in the downtown and waterfront areas.
Financial Sustainability    Achieve parking operations where revenues are sufficient to fund expenses.​

Impact to Waterfront Neighbourhoods

In response to COVID-19 pressures, City Council held an emergency meeting in summer 2020 to discuss waterfront operations. As a result, temporary restrictions were put in place to reduce spillover parking in residential neighbourhoods and curb overcrowding at municipal parks and beaches. On-street parking within 500 metres of a waterfront access point was prohibited, except for vehicles displaying a valid Waterfront Parking Permit.

As part of the Parking Strategy consultation, residents shared feedback about the effectiveness of this change in our waterfront areas:

  • Johnsons Beach
  • Kempenfelt Park
  • Centennial Beach
  • Minets Point Park
  • Tyndale Park
  • Gables Park
  • Dock Road Park
  • Wilkins Park

Feedback showed public support for implementing on-street parking restrictions on a more permanent basis. As a result, and based on your feedback, staff developed a Waterfront Spillover Parking Policy (PDF) to enable a flexible, targeted approach.

Presentation to General Committee

Watch the October 19, 2020, presentation to General Committee to learn more about the strategy:


In August 2019, the Parking Strategy team started working with residents, community stakeholders and other City departments to develop the 2020 Parking Strategy. Recommendations were presented to General Committee on October 19, 2020, along with a staff report, and approved by City Council on October 26, 2020. The recommendations are now in the process of being implemented​​.​

The 2020 strategy addresses the many changes that took place since the 2012 Parking Strategy & Rate Review:

  • visitors started paying for waterfront parkin
  • surplus municipal parking lots were designated for redevelopment
  • the Transportation Master Plan set targets to increase walking, cycling and transit ridership
  • the Official Plan Project was launched to design policies that accommodate future growth

These changes could impact parking demand in the downtown and waterfront areas and the Parking Strategy needed to be refreshed to identify solutions for current parking challenges while developing a long term, financially sustainable plan that supports city growth over the next 20 years.

Frequently Asked Questions